HI THERE!
NSFW is a Singapore-based online shop serving up boutique, small-batch wines from Australia. Why Australia? Because our founder, Jen Hoskote, lived in Sydney for 5 years before moving to Singapore. As the tale goes, she fell for an Aussie bloke and the two traveled and tasted their way through the country’s vibrant wine scene. Now a solo entrepreneur and mother of two young bubs, Jen’s bringing her love for Aussie wines to Singapore, one pour at a time.
For too long, wine has been seen as stuffy, intimidating, and downright unwelcoming. At NSFW, we’re here to shake that up. Our mission? To make wine fun, approachable, and accessible for everyone - whether you're a seasoned sipper or just starting your journey.
We work directly with family-owned vineyards that share our obsession with quality and sustainability, ensuring every bottle (or box!) tells a story worth sharing. From our tongue-in-cheek content to our epic in-person events at some of Singapore’s most loved venues, NSFW is all about discovering wine in a fresh, exciting way.
Because wine shouldn’t be complicated - it should be Not Shit, and a whole lot of Fun.
As pioneers in sustainable wine packaging, we champion innovative alternatives like aluminum cans, bag-in-box systems, and wine kegs. We’re passionate about reducing the wine industry's carbon footprint, knowing that traditional glass bottles are a major environmental burden. With our eyes set on a greener future, we’re excited to lead Singapore in embracing these sustainable practices, which are gaining traction globally.
While we might be a bit cheeky and irreverent in our approach, we pride ourselves in being a leading voice for boutique producers and sustainable wines in Singapore.
